1987 saw the launch of his first highly successful namesake perfume collection. The collection is also noted for its popular aftershave products. The fragrance product line for men began with JOOP! Homme eau de toilette and aftershave, and then expanded to include: JOOP! Jump For Him eau de toilette and aftershave, JOOP! Rococo for Men eau de toilette, JOOP! Go For Him aftershave, JOOP! Joop For Him eau de toilette, Joop! Nightflight eau de toilette, and JOOP! What About Adam For Him eau de toilette. And for women the scents include: JOOP! Femme eau de toilette, JOOP! Rococo for Women eau de parfum, JOOP! Jette For Her eau de toilette.

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