His first fragrance, Couture, was launched in 1975 and became the company’s signature scent. Some more recent scents the line is known for are Visit For Women and its male counterpart, Visit For Men. In 1996, the male fragrance Chrome came onto the scene and is now one of the top selling men’s colognes in the market. Silver Black is the latest cologne from the label. Among the perfumes, some of the more seasonable scents are the Pink and Orange Tonics. He launched both a women’s and men’s clothing line and accessories. However, today his company is known more for its fragrances than for its apparel.

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