Hugo Boss

In 1993, 70 years after its founding, Hugo Boss launched their first fragrance, and created a division which has since grown to be an important part of the company. Women’s fragrances include femme by Boss, Boss Intense and Boss Women perfumes. Men’s scents feature the classic Boss Bottles cologne, as well as Boss Soul, Boss in Motion, Boss In Motion Limited Edition and Boss Selection. Another fragrance, called simply, Hugo, targets a younger demographic and features a cologne for men and a perfume for women. Other offerings in the fragrance segment include Del Mar Baldessarini cologne by Hugo Boss, Hugo Dark Blue cologne, and Hugo Deep Red perfume.

Today, the Boss image is represented by four independent and distinctively positioned lines targeting various needs. The menswear collections are focused in Boss Black on elegant business wear, with Boss Orange providing up-to-date casual wear and the Boss Green collection offering performance sportswear. The company’s clothing, shoes, fragrances and accessories are available throughout the world in 103 countries and more than 5,000 retail stores.