Estee Lauder

The launch of her first fragrance, Young Dew, in 1953, met with phenomenal success, with sales toppling $5 million a year within its first decade on the market. The men’s cologne, Aramis, is also a top seller. True to Lauder’s powerhouse standing in the cosmetics trade, the company additionally created an impressive spate of perfumed scents including: Pleasures, Beautiful, White Linen (including body lotion, body cream, body powder, bath and shower gel). Also, Aliage, Azurée, Cinnabar (body lotion), Dazzling Gold, Dazzling Silver. The signature Estée scent for men and women (including body lotion and body powder). Intuition (spray and lotion), Knowing (body lotion and whipped body cream). Private Collection, SpellBound and Tuscany Per Donna round out the fragrance line.